Vipshop và au boutique


The Chinese E-Commerce market grows immensely & will lead the way for other Asian countries in the coming years.

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On the contrary to countries lượt thích the US, where you can choose between eBay and Amazon, Trung Quốc has a dozen of E-Commerce websites that all bring different benefits.

When I talk with foreign companies, they’ve rarely heard about Vipsiêu thị, & maybe more importantly, VIP International. The latter one has grown a hundred folds since it was established in năm trước và is currently one of the biggest marketplaces for cross-border E-commerce.

In this article, you’ll learn what differentiates VIPhường International from other marketplaces and whether you should sell on these websites or not.

Topics covered in this article:What is Vipcửa hà và VIP International?The Growth of VIPhường InternationalHow does the typical customer look like on VIP International?Products Sold on VipshopHow can I start selling on Vipcửa hàng & VIPhường. International?Costs lớn Sell on VipshopHow can I get paid on Vipsiêu thị và VIP. International?Can I sell cross-border on Vipshop?

What is Vipsiêu thị.com và VIP. International?

Vipshop started as early as 2008. Still, many foreigners aren’t familiar with this giant marketplace.

Previously being the highest valued E-Commerce website in Đài Loan Trung Quốc, the cross border sub-platsize VIPhường. International is currently the third biggest in terms of cross border sales.

So, what makes Vipsiêu thị & VIP International different from other big players like Tmall and Jingdong (JD)?

First of all, these websites have sầu a completely different sales Model khổng lồ competitors like Tmall and JD, as they only work with flash-sales.

Practically, this means that they pre-order your products (often from excess inventory), add a markup, and resell the products with a significant discount.

The discounts normally range between 20-80%, but can sometimes reach up khổng lồ 90% during squeezed periods.

When it comes lớn market shares, Vipcửa hàng has claimed almost 40% of the flash-sale market (which is highly undeveloped with great potentials) and continues to lớn overshadow Alibaba’s flash-sale website,

The Growth of VIPhường International

China still struggles with nhái products and authentiđô thị. One of the government’s lathử nghiệm core messages has been directed towards E-Commerce websites và service providers lớn ensure that products aren’t giả.

This has led lớn a situation where many websites, like Tmall & Vipsiêu thị, have started khổng lồ move procurement activities overseas, khổng lồ products’ source of origin.

This will not only bring relief & more options khổng lồ Chinese customers, but also boost collaboration with overseas brands, embassies, & increase the presence in foreign markets.

That’s why Vipshop decided khổng lồ open its trang web dedicated lớn cross-border sales in 2014, namely VIPhường International. The trang web differs from Vipcửa hàng in the sense that all products come from overseas, while you can find Chinese products on the original site.

VIPhường. International has set up many buyer groups in a dozen countries, to lớn ensure that Chinese buyers get authentic products.

Not only are the shipping lead times almost on par with products bought domestically, but freight costs are also often covered by VIP.. International, at the same time as the customers can return products within 7 days.

It’s working operatively lớn provide lean delivery services và has so far established 12 warehouses overseas & 11 in Trung Quốc.

How does the typical customer look lượt thích on VIP.. International?


Around 80% of the buyers are female. Also, a majority of them are born in the ’80 & the ’90s và live sầu in “smaller” cities, referred lớn as third-tier và fourth-tier cities.An outspoken reason why VIP International attracts this kind of buyers is that third-tier and fourth-tier cities don’t have sầu as many physical stores và outlets compared to lớn bigger cities, lượt thích Shangnhì, Shenzhen, or Beijing.

Hence, there’s plenty of room for expansion in case Vipcửa hàng decides to take on other customer segments, offering new services, & entering new market areas.

Thanks lớn being a flash-sale website, Vipshop has got a lot of valuable experience in offering short shipping lead times & lean warehousing services, which can be applied elsewhere.

A fun fact: In 2017, Vipshop broke the national record when it managed to deliver a parcel in just 13 minutes & 18 seconds after the order was placed!

What kind of products are sold on Vipsiêu thị and VIPhường International?

As shown on Vipshop’s website, they mostly work with international & competitive sầu brands in the beauty, cosmetics, apparel, & jewelry industries.

Personally, I’ve not paid much attention to lớn Vipshop as it’s not been suitable for small & medium-sized companies.

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Some notable brands that work with Vipsiêu thị include Calvin Klein, Armani, and Tommy Hilfiger, just lớn name a few.

Vipsiêu thị và VIP.. International Market Shares

Vipcửa hàng still holds a fairly small market tóm tắt at 4.3%, as Tmall and JD dominate the domestic và general E-Commerce market.

VIP International, on the other h&, accounts for a bit more than 15% of the cross-border E-Commerce market, just behind Kaola and Tmall Global.

Closer collaboration between Vipshop, Tencent, & JD

Tencent (the owner of WeChat) và JD (Jingdong) have sầu undoubtedly seen the potentials in collaborating with Vipsiêu thị.

In 2017, the companies poured in a combined value of USD 863 million in Vipshop Holdings, lớn clalặng more market shares from Alibacha (read: Tmall & Alipay).

In fact, Tencent & JD have seen a bigger threat from Alibaba and Tmall recently, saying that the E-Commerce market climate is highly uncompetitive sầu, due khổng lồ Alibaba’s dominance.

With a closer collaboration with Vipshop, Tencent & JD can get access lớn customer information from the luxury client segment that gets increasingly bigger.

At the same time, Vipsiêu thị can boost the usage of Tencent’s payment solution, Tenpay, which competes with Alibaba’s payment solution, Alipay.

Maybe most importantly, Vipsiêu thị will have the privilege to try out new features on WeChat before other companies, such as the in-tiện ích search engine.

New Features Offered by Vipshop

Vipshop has rolled out a number of new services that have sầu got much attention from foreign fashion brands. The three most interesting are:

Support lớn create Chinese websites (.cn domains)WeChat mini-program storesPop-up stores

Let’s have sầu a look at each one of them.

1. Chinese Domains (.cn)

By having a Chinese domain name (.cn), brands can drive traffic to their Chinese websites at the same time as they sell their products on different marketplaces, lượt thích Vipshop, Tmall, or JD.

Azoya Group is a Shenzhen-based service provider that can help companies setting up Chinese domains, it’s a perfect way lớn leverage sales.

Setting up a Chinese trang web is sometimes crucial for companies at a start lớn build up brand-awareness among future Chinese buyers.

2. WeChat Mini-Programs

WeChat mini-program stores are shops integrated inlớn the WeChat application.

To make it more clear, instead of going to Baidu (the biggest search engine in China), Chinese buyers can find stores directly inside WeChat, which is very convenient.

To give you some examples, with the help of WeChat mini-programs users can check everything from weather forecasts, book cinema tickets, buy clothes, transfer money khổng lồ friends, và book trips inside the application.

3. WeChat Pop-Up Stores

The concept of WeChat Pop-Up stores is very interesting in my view, even if you can find Pop-Up stores in places like Tokyo, Singapore, và Macau.

In Trung Quốc, these are small cashier-less stores where buyers scan a QR code via the WeChat ứng dụng to lớn enter the store. The pop-up store is seamlessly cài đặt and integrated with the WeChat ứng dụng.

When customers enter a store, it gets direct access to lớn the customer’s profile và lớn their digital wallet, WeChat Pay.

While inside the store, the buyers can enjoy discounted products & simply scan codes to lớn proceed with a purchase. Interestingly, the products have so-called RFID tags attached, which allows the buyers khổng lồ know more about the products & the prices without the need for a salesperson.

I recommover you to lớn kiểm tra this video that shows how one of Hermes’ pop-up store looks lượt thích and how it works practically.

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Increasingly more brands have decided lớn open pop-up stores with well-known names lượt thích Fendi, Elle, Dolce và Gabbana,

How can I start selling on Vipcửa hàng and VIPhường International?

You normally have sầu two options to lớn start selling on Vipshop or VIPhường. International:

Liên hệ the company directly

As mentioned, both websites can be selective sầu & a Tmall Partner can help you lớn sell your brvà.

If you want lớn apply directly khổng lồ their websites at a start, you can simply skết thúc an tin nhắn to global

Chuyên mục: BLog